A new Rolls-Royce starts at about $377,000 and rises past $560,000 before any personalization. Almost every car is built to order with Bespoke options, so the starting price is better thought of as the cost of entry than the price of the car.
The figures below are Kelley Blue Book's starting sticker prices.
Key numbers
- Cheapest Rolls-Royce
- The Ghost, with a starting sticker price of $377,350 for 2027.
- Cullinan
- Starts at $442,750. The Black Badge starts at $512,750.
- Phantom
- Starts at $560,350.
- Bespoke
- Nearly every car is personalized, so the final price is usually much higher.
Rolls-Royce prices by model
| Model | Starting sticker price |
|---|---|
| 2027 Ghost | $377,350 |
| 2026 Spectre | $397,750 |
| 2027 Cullinan | $442,750 |
| 2027 Cullinan Black Badge | $512,750 |
| 2027 Phantom | $560,350 |
Kelley Blue Book starting sticker prices, checked October 2026. Prices change with each model year.
The Ghost is the sedan most owners drive themselves. The Spectre is the electric coupe, the Cullinan is the SUV, and the Phantom is the flagship.
What Bespoke options add
Rolls-Royce doesn't really sell standard cars. Buyers choose paint, leather, wood, a Starlight Headliner, coachlines, picnic tables and much more, and each choice adds to the price. Black Badge versions add about $70,000 to a Cullinan before any of that.
For the Cullinan, Kelley Blue Book's typical price paid is close to the sticker price for each version, which means the premium comes from the options buyers add, not from dealer markups.
What a used Rolls-Royce costs
Far less than a new one. Large luxury cars depreciate steeply, and an older Ghost can cost a fraction of the new price. Specification matters a great deal on the used market: a popular color with a Starlight Headliner sells more easily than a very personal specification.
See our seller's guides for the Ghost, Cullinan and Phantom for how each is valued.
If you already own one
The Rolls-Royce seller's guide explains how Bespoke specification affects resale and how to reach buyers nationwide.
Common questions
How much does a Rolls-Royce cost?
Kelley Blue Book lists starting sticker prices of $377,350 for the 2027 Ghost, $397,750 for the 2026 Spectre, $442,750 for the 2027 Cullinan and $560,350 for the 2027 Phantom.
What is the cheapest Rolls-Royce?
The Ghost, with a starting sticker price of $377,350 for 2027.
How much is a Rolls-Royce Cullinan?
The 2027 Cullinan starts at $442,750, and the Black Badge version starts at $512,750, according to Kelley Blue Book.
How much is a Rolls-Royce Phantom?
The 2027 Phantom has a starting sticker price of $560,350, before Bespoke options.
Sources
Figures were checked against these sources in October 2026. Prices change, so confirm before relying on them.