Get listed as a recommended buyer

Who reads these guides

Owners who are deciding how to sell. They arrive from searches like "sell my Lamborghini" or "sell my BMW", and they're comparing dealers, auctions and private sale before they contact anyone. That makes them some of the most valuable visitors in the market, and dealers already pay a lot to reach them:

Search volumes and average cost per click from Semrush, US data, October 2026. These describe the market as a whole, not this site's traffic.

We cover 26 brands and 27 individual models, plus 28 guides on prices, running costs, depreciation and auctions.

What a listing looks like

Your listing appears in the "Recommended buyers" box near the top of each guide you choose, above the main article:

• Your name, a short description, up to three highlights and a button linking to your own "sell your car" page.
• Choose every guide, or only the brands you buy. A Porsche specialist can appear on the Porsche pages alone.
• Links carry tracking tags, so visits from us show up by page in your own analytics.

How pricing works

One flat monthly fee. You're buying advertising space, in the same way you would in a magazine. There are no per-lead charges and no commission on any car you buy. What you offer a seller, and whether you buy the car, is entirely between you and them.

Rates depend on which guides you want to appear on. Email us for current rates and availability.

Who can be listed

Readers trust these guides because they're independent, so we're selective. To be listed, a business must:

• Be an established, licensed dealer in its home state
• Buy cars directly from owners
• Buy from the area it says it does. For a nationwide listing, that means every state, with transport arranged
• Handle loan and lease payoffs

Listings are clearly labeled as advertising, and links are marked as sponsored, as the FTC and Google require. A listing doesn't buy any say over what the guides say. See our advertising disclosure.

What we can and can't promise

• We can't promise a number of leads. Sellers decide for themselves who to contact.
• The site is new. It launched in October 2026, so we don't quote traffic figures yet. We'll share real numbers from our analytics on request as they build.
• We don't sell seller information. The guides have no forms. Readers click through to your site and contact you directly.

How to get started

1. Email us with your business name, website, the brands you buy and the states you buy from.
2. We confirm the details against the requirements above and send rates for the guides you want.
3. You send your listing text and the page you want the button to link to.
4. Your listing goes live, usually within a few days.

Email [email protected]

Common questions