A new Ferrari costs from the low $300,000s to well over $400,000 before options, and the models in highest demand sell for far more than their sticker price. Ferrari also builds fewer cars than it could sell, which shapes both what you pay and whether you can buy one at all.
The figures below are Kelley Blue Book's starting sticker prices and its estimate of what buyers actually pay.
Key numbers
- 296 GTB
- Starts at $338,250 for 2026. Typical price paid: about $331,000.
- Purosangue
- Starts at $438,686 for 2025, but buyers are paying about $526,000.
- 12Cilindri
- Starts at $472,000 for 2025, with a typical price paid of about $566,000.
- Good to know
- Ferrari doesn't sell to just anyone. Limited models are offered to existing customers first.
Ferrari prices by model
| Model | Starting sticker price | Typical price paid |
|---|---|---|
| 2026 296 GTB | $338,250 | $331,000 |
| 2026 296 GTS | $373,134 | — |
| 2025 Purosangue | $438,686 | $526,000 |
| 2025 12Cilindri | $472,000 | $566,000 |
Kelley Blue Book starting sticker prices and Fair Purchase Prices (national average), checked October 2026. KBB doesn't list a current price for every Ferrari model, so this isn't the full range.
The 296 is the mid-engine V6 hybrid. The Purosangue is Ferrari's four-door, and the 12Cilindri is the front-engine V12 that replaced the 812.
Why buyers pay more than sticker
For the Purosangue and 12Cilindri, Kelley Blue Book's typical price paid is about 20% above the starting price. That reflects demand for models that are hard to get. Options then add more: special paint, carbon fiber, upgraded seats and a suspension lift are common, and nearly every car is ordered with several.
The 296 GTB is closer to its sticker price, which suggests more room to negotiate on that model.
Why you can't always just buy one
Ferrari limits production, and its dealers decide who gets an allocation. Regular-production models can be ordered by new customers, though often with a wait. Limited and special-series cars are generally offered to established clients first.
That's one reason nearly new used Ferraris sometimes sell for more than the new sticker price: buyers are paying to skip the queue.
What it costs after you buy
Scheduled maintenance is included for seven years on new Ferraris, but wear items and insurance are not. See Ferrari maintenance and oil change costs and Ferrari insurance costs by model.
If you already own one, the Ferrari seller's guide explains what your car's value depends on and how to get real offers.
Common questions
How much does a Ferrari cost?
Kelley Blue Book lists starting sticker prices of $338,250 for the 2026 296 GTB, $373,134 for the 296 GTS, $438,686 for the 2025 Purosangue and $472,000 for the 2025 12Cilindri. Options add considerably.
How much is a Ferrari Purosangue?
The 2025 Purosangue has a starting sticker price of $438,686, according to Kelley Blue Book, but its typical price paid is about $526,000.
Why do Ferraris cost more than their sticker price?
Limited supply, then expensive options on top. For the Purosangue and 12Cilindri, Kelley Blue Book's typical price paid is about 20% above the starting price.
Can anyone buy a new Ferrari?
Regular-production models can be ordered by new customers, often with a wait. Limited and special-series models are generally offered to established Ferrari clients first.
Sources
- Kelley Blue Book: Ferrari models and prices
- Kelley Blue Book: Ferrari 296 GTB
- Kelley Blue Book: Ferrari Purosangue
- Kelley Blue Book: Ferrari 12Cilindri
Figures were checked against these sources in October 2026. Prices change, so confirm before relying on them.